Ladder Aligns with Healthcare Industry Leaders to Reinforce the Human Connection in Health and Wellness

Business leaders and medical professionals from prominent healthcare
organizations, including Health Advocate, Aetna, and CMS, come together
on Ladder’s new advisory board

the digital marketplace for health and wellness coaching, today
announced that it has established a Healthcare Advisory Board, featuring
three industry veterans, including Dan Messina as chairman, Charlene
Frizzera, and Dr. Abbie Leibowitz. The advisory board will provide
strategic guidance as the health and wellness platform pursues new
growth opportunities within the healthcare industry, including bridging
the gap between healthcare and consumer fitness.

“At Ladder, we are putting real-life human connections in step with
digital technology to make health and wellness truly attainable for
consumers,” said Brett Maloley, founder and CEO at Ladder. “We know that
helping people stay accountable with their health goals can be
reinforced and supported by coaching and believe it’s an approach that
needs to be far more pervasive in healthcare delivery. We are eager to
work with some of the brightest minds in the industry to achieve better
outcomes for individuals and, at a larger scale, to help combat some of
the chronic conditions crippling today’s society.”

Dan Messina is a healthcare business veteran. He was most recently the
co-president of Health Advocate, where he helped transform the startup
into a nationally recognized healthcare advocacy and services company
with nearly 50 million users. He also previously was CEO and president
of Magellan Health Services, a Fortune 500 company and one of the
largest behavioral health and employee assistance companies in the
world. Prior to Magellan, he was head of business strategy for Aetna,
where he helped engineer the transition of the company from a multi-line
insurer to a health insurer. Mr. Messina also has held various financial
positions, including CFO of Aetna Healthcare and director of insurance
reporting at Cigna.

Charlene Frizzera is currently the president, CEO and co-founder of CF
Health Advisors, a health policy and business strategy advisory firm.
She brings to Ladder extensive and in-depth policy and operational
knowledge from her 30-year career as the acting administrator for the
Centers for Medicare and Medicaid Services (CMS). She also has held the
positions of chief operating officer of CMS, deputy director of the
Center for Medicaid and State Operations, and regional administrator of
the Philadelphia Regional Office, as well as various other positions in
the Medicaid and Medicare programs.

Dr. Abbie Leibowitz is a nationally recognized leader in the healthcare
industry. He is co-founder, chief medical officer and president emeritus
of Health Advocate. Prior to co-founding Health Advocate, he was
executive vice president for digital health strategy and business
development at Medscape, where he established the company’s healthcare
data and information services group. Dr. Leibowitz has served as chief
medical officer for Aetna Healthcare, where he was responsible for
directing and developing the company’s patient management, clinical
activities and relationships with hundreds of thousands of physicians,
hospitals, and other healthcare providers.

“The human element always has been and will be the most critical
component in healthcare delivery. Patients gravitate toward physicians
that they know and trust, and choose hospitals that they are familiar
with,” said Dan Messina. “Ladder incorporates that human element – its
coaches – into its design and use, while supporting two other
increasingly important phenomena we’re seeing emerge: the
personalization of care, and wellness as a driver for better health
outcomes. Ladder is the perfect model for the next generation of
healthcare delivery.”

Dr. Abbie Leibowitz added, “Engaging consumers and motivating them to
make the lifestyle changes that lead to positive health outcomes is a
huge challenge. By personalizing the relationship with a coach,
emphasizing ease-of-use and providing always-on availability, Ladder
does more than just eliminate the barriers to an exercise routine. It
encourages people to actually engage and sustain it over time, which can
have a dramatic effect on the overall level of consumer health.”

About Ladder
Ladder’s mission is to bring health and
wellness coaching to anyone, anywhere. Through its digital marketplace,
Ladder matches health and wellness professionals with people who want to
experience all of the benefits of customized fitness on their own terms
– affordable, convenient and rewarding. Ladder also helps personal
trainers build their business by optimizing their time and talent,
expand their client base and providing them with the tools and support
they need to be successful.

To learn more, visit,
or follow us on Instagram @joinladder and
Twitter @joinladder.


March Communications
Kalyn Schieffer, +1 617-960-9948

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