INBRACE Names Kevin Cousins New Chief Financial Officer

Innovative Orthodontics Company Bolsters Executive Leadership Team Following Record Growth Year

IRVINE, Calif.–(BUSINESS WIRE)–Following a record sales year and the announcement of $45 million in Series C funding, Irvine-based orthodontic innovator INBRACE® announced the addition of experienced financial executive, Kevin Cousins, as the company’s new Chief Financial Officer.

Cousins brings to INBRACE more than 20 years’ experience in senior executive leadership positions in the life sciences industry, successfully managing publicly traded enterprises, venture-backed startups and institutional accounting firms. His depth and breadth of financial experience will help INBRACE maximize opportunities that fuel continued success for the high-growth startup.

“As we establish INBRACE as a category-defining leader in orthodontics, grow our US footprint and look toward international expansion, it’s important to put focused expertise in the right leadership positions,” said Dr. John Pham, CEO and Co-Founder of INBRACE. “Kevin brings the ideal combination of business acumen, unquestionable integrity and leadership skills needed to leverage our financial position as a well-funded startup. I couldn’t be happier to have Kevin join our INBRACE team.”

Cousins is responsible for business planning, investor relations and board of director relationships, while managing the continued buildout of finance, accounting and HR infrastructures.

Former CFO Kenny Chang has moved into a new executive role as Senior Vice President of Enterprise Development for INBRACE. The new position created for Chang will leverage his experience with cross-departmental team management and project development to maximize company-wide growth initiatives. A former educator, fellow entrepreneur and hands-on leader, Chang is responsible for collaborating with leadership on identifying strategic opportunities and implementing improvements to achieve corporate goals.

INBRACE truly invisible braces sit unseen behind patient teeth, leveraging an all-digital platform and innovative wire and bracket designs to create the ideal smile for each patient’s unique situation. Patented INBRACE Smartwires® are programmed using data captured from oral scans and automate many steps in orthodontic treatment. The INBRACE system allows patient anatomy to naturally dictate the most efficient path for all tooth movements, resulting in increased practice efficiency and reduced overall treatment time – a true win-win for patients and orthodontists.


Hidden behind your teeth, INBRACE® is the new name for truly invisible braces and the aesthetic solution that patients love and doctors trust. The patented Smartwire® system with GentleforceTM technology is tailored to each patient’s unique smile, promoting good oral health through light-force tooth movement and allowing patients to brush and floss normally. Orthodontists appreciate the health benefits of light-force tooth movement and the practice growth opportunities that INBRACE creates. Learn more at


Paul Williams

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